For Immediate Release
November 30, 2012
Swindon, UK and Waltham, MA, USA — As an important step in Passkey’s rapid global expansion initiative, the company has recently successfully armed over 40 cities and hotels in the UK with a robust set of tools for handling group reservations. Newly empowered by Passkey’s GroupMAX technology,these customers are improving their performance in the events space and driving greater economic value to their local communities.
A year ago, Boston, US-based Passkey and Swindon, UK-based Velvet Software agreed to merge and combine their technologies and operations to offer destinations, meeting planners and hotels on both sides of the Atlantic the best possible hotel booking technology. With many new customers enjoying increased bookings, revenues and efficiency, Passkey is now deeming the merger a success.
“A better event is what it’s all about,” notes Greg Pesik, Passkey’s president and CEO. “From increased meeting planner and hotel staff productivity to higher revenues and superior service for attendees, everyone wins.”
Having established a strong foothold in the UK, Passkey is focused on expanding its presence in key meeting destinations throughout Europe. “We are proud to offer the tools that event organizers, destinations and hotels need to host top-caliber, highly profitable events. Our goal now is to make sure every destination and hotel has access to these tools,” asserts Pesik.
Passkey’s UK based customers include:
These customers have joined the ever-growing GroupMAX user base and now enjoy a full suite of benefits. Perhaps most notably:
Heledd Williams, head of business tourism & major events at Cardiff Convention Bureau, says the system has brought exciting and significant changes in the way in which Cardiff Convention Bureau is able to handle accommodation reservations for their events.
“The system allows us to be flexible and accommodating with event planners and organizers which makes our efforts and services more efficient,” states Williams. “We are always looking for ways to fine tune the work we do to help promote the city for meetings and events. This adds to the benefits for people attending Cardiff for conferences and helps us enhance their perceptions before arriving in the city.”
Williams also notes that their partners, Cardiff Hoteliers Association, are also seeing the benefits of being a part of a global system. They appreciate a system that is constantly developing and responding to client needs and a constantly evolving industry landscape.