For Immediate Release
January 13, 2010
Toledo, OH — Passkey today announced that Destination Toledo Convention and Visitors Bureau (Destination Toledo) has licensed Passkey’s GroupMax hotel booking solution to enhance the housing experience for its meeting planners and attendees, as well as to drive more customers and revenue to local hotels and businesses. With Passkey’s top-rated GroupMax booking technology, Destination Toledo now has the professional housing tools it needs to attract more meeting planners to its destination while using Passkey’s robust marketing platform to promote and drive more event attendees to local hotels and businesses.
David Nolan, President and CEO of Destination Toledo comments, “Not only is Passkey a tool that now helps our meeting planners enjoy a top notch booking experience from start to finish, Passkey also allows us to market the city of Toledo in a powerful way. We are able to reach group guests throughout all stages of an event, promoting the area dining options and attractions with targeted email campaigns. This ensures more exposure to group guests in town for their event and it results in more revenue for our city. Passkey is the competitive advantage that will drive group momentum in our city of Toledo!”
With Passkey, Destination Toledo now has many ways to drive attendance for its groups. First and foremost, each event will have a customized, dedicated hotel booking website where attendees can enjoy the convenience of booking their hotels online, while planners can track the event performance in real time via Passkey’s Live Dashboards technology. In addition, Destination Toledo can now offer planners the ability to integrate an event’s registration system directly to hotel reservations, providing a seamless booking process and keeping attendees within the event block.
Furthermore, Destination Toledo will be able to use Passkey’s Group Campaigns tool set to craft and send professionally designed targeted email campaigns to group guests offering them hotel upgrade options as well as destination information and promotions, which have been proven to drive incremental revenue for area hotels and other attractions.
According to Greg Pesik, President and CEO of Passkey, “GroupMax offers a fully integrated platform to allow destinations such as Toledo not only to conduct the core business of housing, but to also help its members maximize their revenues by promoting ancillary products and services to guests. Moreover, this is not a shotgun approach to marketing. Rather, the CVB can create promotions directed to the needs of a specific event, a specific conference or even a specific visitor type."
Passkey is now available for all planner clients planning an event with Destination Toledo.