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For Immediate Release

August 26, 2009

Aspen Meadows Resort to Offer Group Clients a Smooth Event Booking Process with Passkey

The hotel to provide a better hotel reservation experience by driving groups online

Waltham, MA — Passkey, the worldwide leader in group online reservations, announced today that Aspen Meadows Resort (“Aspen Meadows”), home of the Aspen Institute, in Aspen, Colorado has partnered with Passkey to provide group clients with an innovative approach to manage group housing blocks. With Passkey, Aspen Meadows Resort will offer event attendees the convenience of online hotel booking while easing planner angst by allowing more control over their event housing as a whole.

Aspen Meadows Resort, a place where the spirit can be moved by Aspen's natural setting, the mind can thrive and art can serve both aesthetic and functional purposes, derives most of its core business from meetings. “In a typical summer season we run 90% group occupancy at Aspen Meadows Resort with over 4,000 meeting guests,” notes Doug Crawford, Director of Sales at the Aspen Meadows Resort. “Due to a small onsite reservation staff, our property encountered challenges managing multiple groups, whether big or small, all at once. With Passkey, we will be able to empower our meeting planner clients to manage their room blocks in real-time, on their own time. We are thrilled to provide planners with an advanced level of control. This will free up our reservation staff to focus on new ideas to consistently offer the best booking experience in the area.”

With Passkey, Aspen Meadows Resort will fulfill corporate initiatives to increase customer service ratings for all groups. Meeting planners holding events at Aspen Meadows will provide their attendees with a custom event-specific website as well as a seamless and convenient one-stop booking experience by connecting event registration with Passkey’s hotel reservations.

Passkey is now available for any planner hosting an event at the Aspen Meadows Resort. For more information, contact Aspen Meadows Resort at 800.452.4240 or 970.925.4240.