Toledo, Ohio - January 13, 2010 - Passkey today announced that Destination Toledo Convention and Visitors Bureau (Destination Toledo) has licensed Passkey’s GroupMax hotel booking solution to enhance the housing experience for its meeting planners and attendees, as well as to drive more customers and revenue to local hotels and businesses. With Passkey’s top-rated GroupMax booking technology, Destination Toledo now has the professional housing tools it needs to attract more meeting planners to its destination while using Passkey’s robust marketing platform to promote and drive more event attendees to local hotels and businesses.

David Nolan, President and CEO of Destination Toledo comments, “Not only is Passkey a tool that now helps our meeting planners enjoy a top notch booking experience from start to finish, Passkey also allows us to market the city of Toledo in a powerful way. We are able to reach group guests throughout all stages of an event, promoting the area dining options and attractions with targeted email campaigns. This ensures more exposure to group guests in town for their event and it results in more revenue for our city. Passkey is the competitive advantage that will drive group momentum in our city of Toledo!”

With Passkey, Destination Toledo now has many ways to drive attendance for its groups. First and foremost, each event will have a customized, dedicated hotel booking website where attendees can enjoy the convenience of booking their hotels online, while planners can track the event performance in real time via Passkey’s Live Dashboards technology. In addition, Destination Toledo can now offer planners the ability to integrate an event’s registration system directly to hotel reservations, providing a seamless booking process and keeping attendees within the event block.

Furthermore, Destination Toledo will be able to use Passkey’s Group Campaigns tool set to craft and send professionally designed targeted email campaigns to group guests offering them hotel upgrade options as well as destination information and promotions, which have been proven to drive incremental revenue for area hotels and other attractions.

According to Greg Pesik, President and CEO of Passkey, “GroupMax offers a fully integrated platform to allow destinations such as Toledo not only to conduct the core business of housing, but to also help its members maximize their revenues by promoting ancillary products and services to guests. Moreover, this is not a shotgun approach to marketing. Rather, the CVB can create promotions directed to the needs of a specific event, a specific conference or even a specific visitor type."

Passkey is now available for all planner clients planning an event with Destination Toledo.

About Destination Toledo Convention and Visitors Bureau
Toledo, Ohio is a vibrant city with a unique mix of amenities that will complement any group or market segment's meeting or convention. Our professional and dedicated Convention Marketing staff is up-to-date on every aspect of our city's capabilities and facilities that will impact your special event. Our convenient Midwest location, 7,000+ right-priced hotel rooms, high-tech diverse meeting venues, world class attractions and hot entertainment creates a convention planner's dream package. Top it all off with the exceptional service and enthusiasm you can expect from our Convention Services Department as you fine-tune your event.

Located at the intersection of America’s two most traveled highways (I-75 and 80/90 Turnpike), Toledo is ideal for group travel. The city offers an array of waterfront attractions, museums, gardens and dining options. The Historic Old West End neighborhood remains one of the largest collections of late Victorian houses left standing in the United States.

Learn more at: www.dotoledo.org

About Passkey
Passkey (www.passkey.com) is the worldwide leader in online group reservations. The Boston-based technology company offers meeting destinations, hotels and planners a powerful web-based solution for managing group hotel reservations. The heart of the Passkey system is an innovative online booking engine that lets group attendees make their hotel reservations online in the contracted group block, while allowing event planners and hotels to access real-time reports and event information. Offered as an onDemand solution, Passkey delivers benchmark speed, security and scalability.

The Passkey-enabled global network includes over 85% of major U.S. Convention and Visitors Bureaus (CVBs), as well as thousands of hotels, trade associations, meeting planners and meeting management companies.