Welcome to PHF '12
| Workshops: May 15 Conference: May 16 – 17 |
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PHF '12 is the only event dedicated exclusively to group housing. Pull on your cowboy boots and join the hundreds of industry professionals who will gather at the Hilton Austin, May 15 – 17, 2012 in Austin, TX.
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Thank you to our PHF '12 sponsors | |||||
Who Should Attend?
Housing Managers
CVBs, destination, trade show managers, meeting management companies
Hotel Managers
Reservations, group sales & marketing, revenue management, senior execs
Meeting Planners
Corporate, association, independent
Keynote
Micah Solomon is a customer service strategist, entrepreneur, business leader and author, named by The
Financial Post a “New Guru of Customer Service Excellence.” He specializes in creating five-star customer
service with an eye toward bottom line results. He built his company, Oasis Disc Manufacturing, from a oneman
basement operation into a market leader in the independent entertainment field—a story well known to
readers of Fast Company, Success magazine, Inc. Magazine, Seth Godin’s marketing bestseller Purple Cow,
The Atlanta Journal-Constitution, and the other outlets where profiles and case studies about Micah have
appeared. He was also an early investor in MacSpeech, the Apple-related speech recognition startup recently
acquired by Nuance.
Hotel
Accommodations for PHF '12 attendees are available at the Hilton Austin at a group discounted rate of $189 per night.
Please note: To redeem free registration promotional offer, accommodations must be made within the PHF '12 contracted block at the Hilton Austin.

Agenda
Get a fresh perspective, straight from the experts. Download the complete agenda below.
| Workshops: Tuesday, May 15, 2012 | |
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| *Not included in free registration promotion and can be purchased for $295. | |
| 7am – 5pm | Registration |
| 9am – 5pm | Workshops: GroupMAX Intermediate GroupMAX ME Intermediate GroupMAX ME Advanced Sub-block Management |
| 12pm – 1pm | Lunch |
| 6:30pm – 8pm | Opening Reception @ The Liberty Tavern |
| Conference Day 1: Wednesday, May 16, 2012 | |
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| 7am – 5pm | Registration |
| 8am – 9am | Breakfast |
| 9am – 12pm | Opening General Session & Keynote |
| 12pm – 1:45pm | Lunch/Learning Lounge |
| 2pm – 3:15pm | Integrating Reg & Booking with RegLink GroupMAX - Hidden Gems GroupMAX ME - Beyond Heads in Beds |
| 3:30pm – 5:15pm | Survey Says - Real life insights GroupMAX - Best Practices Bootcamp GroupMAX ME - Managing Sporting Events |
| 6:30pm – 10:00pm | Networking Reception @ The Stage on Sixth |
| Conference Day 2: Thursday, May 17, 2012 | |
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| 8am – 9am | Breakfast |
| 9am – 10:30am | Panel: Managing Housing on a Global Scale GroupMAX - Brainstorm Future Enhancements GroupMAX ME - Hidden Gems |
| 9am – 10:30am | Hotel Participation in CW Events GroupMAX - The Next Iron Event GroupMAX ME - Brainstorm Future Enhancements |
| 12pm – 1:15pm | Lunch/Closing General Session "Best in Show" Awards |
Register
Register now to save $100 and take advantage of early bird rates. But hurry, this offer expires Feb. 1st.
Registration Fees
| Early Bird | Regular | |
|---|---|---|
| Conference: | $595 | $695 |
| Conference & Workshop: | $795 | $895 |
| Please note: Workshops are not included in free registration offer and can be purchased for $295. | ||
| Please note: To redeem the free registration promotional offer, accommodations must be made within the PHF '12 contracted block at the Hilton Austin. | ||
| Payments are due upon registration. | ||
| The following forms of payment are accepted: | ||
| Checks: Make payable to Passkey International and send to:
Passkey International, Inc. ATTN: PHF '12 221 Crescent Street Waltham, MA 02453 |
Already Registered?Book Hotel Now | |
Substitution Policy
Substitutions are accepted for this event. To process a substitution request, please contact phf12@passkey.com or 781-373-4131.
Cancellation Policy
To cancel your registration, a written request must be received in writing to Passkey by Friday, March 23, 2012 to receive a refund for your conference registration. An administrative fee of $150 will be charged if a cancellation request is received after that date. Please be sure to cancel your housing separately.
Passkey licensees - please note that in order to redeem your complimentary registration offer, housing must be reserved within the PHF '12 block at the Hilton Austin. A cancellation to your hotel reservation may result in a registration fee.
Have a Question?
PHF '12 "Best in Show" Awards
Want to be Top Dog at PHF '12? Post your best Passkey success story to the event's Facebook wall and enter to win a "Best in Show" award at PHF!
Top dog will win an Apple iPad2/3, runner-up will receive a $150 AMEX gift card and various other winners will win a $50 AMEX gift card.
Success story examples include:
- Impressive upsell revenue
- Increased online booking rates
- Boosted group campaign response rate
- Improved block pickup
- Realized staff efficiencies
- Minimized group wash

How to enter?
Think you have what it takes to win "Best in Show" at PHF '12? Post your entry on the event's Facebook wall and let us decide!
Sponsors
The following organizations have contributed to the success of
PHF '12. You can too!


Sponsoring this Event
Passkey is delighted to invite sponsors to participate in PHF '12. This highly anticipated event is a great opportunity for sponsors to access a highly influential audience in the hospitality and meeting management industry, as well as join an exceptional program.

Join us in Austin, Texas for PHF '12
FAQ
Click on the Questions Below to Reveal Answers...
Q: Who attends the conference?
- Housing Managers: CVB's Meeting Management Companies, Trade Show Producers
- Hotels: Convention Services, Group/Events, Reservations, Revenue, Sales/Marketing Executives
- Meeting Planners: Independent, Association, and Corporate Meeting Planners
Q: How do I get my free registration?
Q: What does the complimentary registration include?
Q: What if additional colleagues would like to attend?
Q: What is the cost for the conference?
- Passkey Workshop Fee: $295 (option only available to licensees receiving one complimentary registration)
- Conference Early Bird Fee: $595 through 2/1/12
- Conference Basic Fee: $695
- Passkey Workshop and Conference Early Bird Fee: $795 through 2/1/12
- Passkey Workshop and Conference Basic Fee: $895
Q: What does the registration fee include?
Q: What forms of payment are accepted and when is payment due?
Passkey International, Inc.
ATTN: Passkey Housing Forum 2012
221 Crescent Street
Waltham, MA 02453
Q: What is the cancellation policy?
Q: What kind of transportation is available to and from the airport?
Q: What is the weather like in Austin, TX this time of year?




