How Meeting Planners Benefit
For thousands of meeting planners, GroupMAX is an integral part of a successful event, helping them deliver a world-class hotel booking experience to their attendees while mitigating their attrition exposure and gaining access to the information they need when they need it.
That is why more and more planners are making GroupMAX a key requirement when planning their events, demanding that destinations and hotels use it to manage hotel bookings for their events. In addition, many meeting planners that manage events across an array of venues are licensing GroupMAX directly so they can enjoy its benefits everywhere they go.
1. Shift Your Events Online
Personalized Booking Websites: GroupMAX provides each event with a personalized booking website so guests can enjoy the convenience of online reservations and choose room upgrades, extended stays and other special offers.
Automated, Secure Room Lists: GroupMAX’s room list technology automates the room list process, removing all manual processing while ensuring credit card security in a PCI-compliant process.
Live Dashboard: Meeting planners can track all their events in real time from one, user-friendly screen, which they can access from any web browser or mobile device.
Social Networking: In just one click, planners can create a social network for each event so guests can connect and stay connected before, during and after the event.
2. Satisfy your Attendees
Room and Stay Upgrades: With GroupMAX, it’s remarkably easy to offer event attendees with a wide range of hotel stay options, such as extended stays, room upgrades and other special packages.
Built-in Email Marketing: GroupMAX’s built-in email marketing toolset (Group Campaigns) lets meeting planners communicate with their attendees with ease and professionalism. From offering pre-arrival welcome offers and promoting upgrades to sending post-stay campaigns, the benefits are limitless.
Event Services: Meeting planners can promote event services and local attractions, from seminars and shows to dining and other activities throughout the booking process, so their attendees are aware of the event’s activities.
3. Empower Yourself
Live Event Dashboard: With GroupMAX , each event has a live dashboard where planners can track their event in real time, helping them optimize their contracts, mitigate attrition exposure and enjoy peace of mind and a sense of control. Planners can access dashboards from any web browser or mobile device.
Email SmartAlerts: GroupMAX ’s SmartAlerts technology automatically sends emails to planners at critical event milestones (such as when a room block is 80% full), or at regular intervals (such as a weekly block and pickup report)
Registration Integration: Meeting planners can link their preferred event registration system to GroupMAX’s hotel booking website using Passkey’s RegLink integration technology, delivering a seamless registration and hotel booking process.
Attendee Enrollment: This offers meeting planners the ability to capture event enrollment information from guests, from meal options and contact information to event preferences and other information.
Using GroupMAX
GroupMAX is available to meeting planners in two easy ways:
1. Offered as a service by event venues: Hundreds of destinations, hotels and housing providers are Passkey licensees and offer GroupMAX to meeting planners as part of their meeting management service package. To find a GroupMAX licensed venue, click here.
2. Direct licensing: Meeting planners interested in using GroupMAX across all their events, regardless of the event venue, can license GroupMAX directly on a per-reservation basis without any transaction fees, so they can capture maximum benefits from all their events.
Software-as-a-Service: GroupMAX is a 100% web-based software-as-a-service (“SaaS”) application, so meeting planners can start enjoying its benefits on day one without the need for any investments in hardware, installed software, or any special technical or IT expertise or overhead.
CRS/PMS Connectivity: Reservations booked via GroupMAX ME are directly transferred to each hotels’ CRS or PMS system via Passkey’s GroupLink integration technology, mitigating the costs or complexity of third-party transfer fees.