How Destinations Benefit
Over 90% of major North American Convention and Visitors’ Bureaus (“CVBs”), along with dozens of other destinations are leveraging Passkey’s GroupMAX ME technology to manage the housing needs of even the most complex events in the corporate, tradeshow, sports and association markets.
Importantly, GroupMAX ME helps CVBs and destinations offer their meeting guests and planners a world-class event experience.
That is why more and more meeting planners consider GroupMAX ME an essential requisite for their events.
1. Shift Your Group Business Online
Personalized Booking Websites: With GroupMAX ME, CVBs and destinations can offer their meeting planners a personalized booking website for each event so guests can book their stay in the event’s specific room block from the convenience of any web browser or mobile device.
Automated, Secure Room Lists: GroupMAX ME’s room list manager is the industry's only fully automated, PCI-compliant room list technology, allowing users to automate and secure their room list process, as well as accept any room list format and manage room list modifications, all with remarkable ease.
Integrated with Event Registration: CVBs and destinations can offer meeting planners a seamless event booking process by letting planners link their preferred event registration system to GroupMAX ME’s hotel booking website using Passkey’s RegLink integration tool.
Social Networking: The built-in social networking tool allows CVBs and destinations to create a social network for each event in one click, so event guests can easily connect before, during and after the event. This serves to extend the event’s lifecycle and enhancing its social value.
2. Maximize Incremental Revenues
Room and Stay Upgrades: With GroupMAX ME, it’s remarkably easy for CVBs and destinations to offer event guests extended stays, multiple room options or special upgrade packages beyond the contracted room block, helping generate incremental revenues and profits from every event, and driving additional economic value to local businesses and communities.
Built-in Email Marketing: GroupMAX ME’s built-in Group Campaigns email marketing toolset allows CVBs and destinations to offer event attendees promotional room upgrades, local amenities or ancillary services, as well as target event registrants who have not yet made their hotel reservations.
Destination Attractions: CVBs and destinations can promote their local attractions and services, from restaurants and shows to museums and other activities throughout the booking process, helping drive even more economic value to their hotels and communities.
3. Empower Your Planners
Live Event & Sub-Block Dashboards: GroupMAX ME provides each event with a live dashboard where planners can track their event in real time, helping them optimize their contracts, mitigate attrition exposure and enjoy peace of mind, while sub-block contacts can manage their allocated inventory through their own sub-block dashboard. Dashboards can be easily accessed from any web browser or mobile device.
Email SmartAlerts: GroupMAX ME’s SmartAlerts technology sends automatic email alerts at critical event milestones, such as weekly pick-up reports or when a sub-block reaches a desired booking threshold.
Sub-Block Request Tool: Eliminate the need to process paper sub-block requests for exhibitors, sport teams and affiliate organizations. The online sub-block request tool allows organizers to customize requests by hotel and room type preference, rate, location and other criteria.
Cutting-Edge Reporting: GroupMAX ME’s advanced reporting engine improves the quality of standard reports, allows customization of reports and provides the ability to save and share report templates with event and sub-block contacts.
Licensing GroupMAX ME
Software-as-a-Service: GroupMAX ME is a 100% web-based software-as-a-service (“SaaS”) application, so CVBs and destinations can enjoy its benefits on day one without investing in technical expertise, resources or overhead.
Flexible licensing: Flexible terms allow CVBs and destinations to license GroupMAX ME on a convenient per-reservation basis with no transaction fees, so they can capture maximum benefits from all their events.
CRS/PMS Connectivity: Reservations made in GroupMAX ME are directly transferred to each hotels’ internal (CRS or PMS) system via Passkey’s GroupLink technology, mitigating the costs or complexity of third-party transfer fees.
GroupLink-only Licensing: This is for hotels who participate in events managed by CVBs and destinations who simply want to automate the transfer of reservations captured via GroupMAX ME to their internal systems.